Current DateJuly 7, 2022

How to persuade better? Learn the Aristotle way

An image explaining how we can persuade better through ETHOS PATHOS LOGOS

One of the most important objectives of communication is influence. A good communicator is able to influence her audience with her words, tone, body language and even the pitch of her sound. In sales, this power of influence is often utilised to persuade. Persuasion today has become tougher than always, and with the bombardment of information and the ease with which they are available, it is getting tougher by the minute.

Tools of Persuasion

However, the tools needed to persuade have not changed in over 2000 years. They were identified by Aristotle then and are useful even today. They perhaps are not going to change at the very least, for a couple of hundred years and more. The method of delivering each tool has changed, the medium definitely has had a few interesting additions but the essence remains the same as they were those 2000 years ago. What Aristotle identified them was: –

  1. Ethos
  2. Logos
  3. Pathos
  4. Metaphor
  5. Brevity

Ethos is the tool which focuses on establishing your credibility and character. When you establish your credibility, selling your idea, product, or services becomes so much easier.

Logos is using evidence to support what you have set out to achieve.

Pathos is all about what you make your audience feel. If you can elicit emotions inside your audience, you can move them to action.

Metaphor is a very important part of your whole communication skills. It makes it easier for your audience to understand your objective in their own language.

Brevity is something which has been becoming more essential with each passing day. Being able to explain in as few words as possible is a skill which should be put right at the top with the attention span of us all getting limited by the passing time. These are some of the points beside many more which we try to explain and make them more usable in our communication skills course. If you want to know more, please visit Nxt Academy.

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